Similarities of significance and icon and its role in producing meaning between traditional and virtual tourism promotion: A semiological comparative study between "Trivago" advertising and "visual blogs" of "Joe HATTAB".

Abstract

This research aims to reveal how the significance and icon are embodied in the production of meaning within the traditional and virtual tourist advertising, through comparison on several levels, in order to show the similarities and differences between the semiological dimensions employed in the design of advertising messages aimed at persuading the tourist: (language, typographic elements , personality, improvisational text) as elements of attraction that are adopted as techniques within the elements of tourism promotion . Relying on the semiological approach within the descriptive, the designation and the implicit levels. We intentionally chose two samples; The first is Trivago, and the second is Joy Hattab's tourism blog. Among the findings of the research is that the advertising flashes that Trivago contains does not give utmost importance to the attractive elements of attraction for the tourist, whether within the linguistic or iconographic representation, as much as it seeks to bring it through the Arabic language compared to the virtual tourism promotion, which combines all Elements.